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Why a Website is Important for Your Business
Why a Website is Important for Business in 2022 by Coolest Nerd Ever
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Frequently Asked Questions
There’s not a single answer to this question because each website is unique and requires different components, On average, typical businesses that work with Coolest Nerd Ever spend $2,500 on a project, however, pricing can be more or less depending on your needs. Please contact us for an exact cost estimate.
On average, we shoot for a six to eight week turnaround, but the pace of any project is set by multiple factors. How much input you provide during the initial stages, your availability for feedback, how soon the content is ready – all this affects the speed of completion. Functionality needs also play a role as more complex sites take more time to develop. If you have a specific launch date in mind, let us know and we can provide options. We also offer rush services for an additional fee.
Yes, we only build websites using WordPress. WordPress is a great content management system that now powers more than 30% of the web. Its huge market is due to the flexibility and ease of use that WordPress provides. We’ll teach you the basics of how to manage and update your website and are always available for help along the way.
Although we’re in the Metro Atlanta area, we work with clients who are located in the United States whose customers are also within the United States. While we would love to assist businesses in other countries, we’ve found the time zone differences make us less effective.
Yes! You will be able to modify your website on your own. We will provide you with training on how to maintain and update your website. Our training will be focused on the most common editing functions and will address any special needs or questions you may have regarding your website. After training, we find that many clients are able to perform the edits they need without assistance. However, we are always available should any questions or needs arise.
Business Visibility
Customers need to know about your business and have the ability to interact with you. A website is the best tool for business visibility because it is available 24 hours a day to anyone with an internet connection. Even during non-business hours and while you’re asleep, current and potential customers can access your website to get the information they need. Your business gets an additional benefit if you make your products or services available for sale on your website, also allowing them to make purchases at any time. I haven’t met a business owner yet who would have a problem with making money while they’re asleep. When your website is properly organized and optimized, you don’t have to be physically present – your website will be your digital salesperson. It can give a customer what they need to know about your product or service, make the sale and collect the payment for you. Businesses with physical locations also need websites. Brick-and-mortars only have visibility within a certain radius of their locations. With an online presence, a business’ geographical reach is unlimited. Users from any part of the world can access your website. And even if you are a brick-and-mortar business that depends on local foot traffic, most likely, your customers are researching your business online before they come in.
And although your business might use other avenues like third-party social media sites (Facebook, Instagram, Twitter, LinkedIn, etc.), email marketing or online advertising to engage with customers, these options can’t replace an actual website. Typically, when using these digital marketing tools, you want to drive customers to your website to make a purchase or learn more about a particular product or service you offer. The limitations of an ad or social media post just can’t deliver the same value. Also, if a customer is not on that particular platform, you’re not visible to them at all.
Visibility also gives you the possibility of showing up on search engine results. These days, almost every thought starts with a search. When people need to learn more, they search on search engines like Google, Bing or Yahoo. According to blog.hubspot.com, Google alone controls more than 92% of the search engine market share worldwide and is estimated to process almost 63,000 searches every second (about 5.6 billion searches every day). Having a lot of relevant information on your website is not just a good resource for your customers, it also helps you rank higher in search results. Ranking higher in search results, leads to more customers and ultimately more sales.
Business Credibility
Having a website is an opportunity to make a great first impression and give people the comfort of knowing that you’re a real business. It allow your customers to see what your brand is all about. In addition to showing the products and services you offer; you should also tell your customers about your company and its mission. You establish credibility and trust when you help customers know more about you. The content on your website helps show that you know your stuff. This builds stronger relationships and encourage conversions. Without a website, people may question your legitimacy as a business. To take credibility and trust to an even greater level, create a portfolio or a Press page on your website to show your achievements and how great your business is doing. Your website is your resume. Also make sure to communicate using a professional email address that uses your business name as an extension, not a Gmail or Yahoo email address. Would you feel more comfortable doing serious business with info@coolestnerdever.com or pamsmith145@gmail.com ? Let’s face it, one is professional, and the other is not. More specifically, a Gmail or Yahoo email address is not.