Customers need to know about your business and have the ability to interact with you. A website is the best tool for business visibility because it is available 24 hours a day to anyone with an internet connection. Even during non-business hours and while you’re asleep, current and potential customers can access your website to get the information they need. Your business gets an additional benefit if you make your products or services available for sale on your website, also allowing them to make purchases at any time. I haven’t met a business owner yet who would have a problem with making money while they’re asleep. When your website is properly organized and optimized, you don’t have to be physically present – your website will be your digital salesperson. It can give a customer what they need to know about your product or service, make the sale and collect the payment for you. Businesses with physical locations also need websites. Brick-and-mortars only have visibility within a certain radius of their locations. With an online presence, a business’ geographical reach is unlimited. Users from any part of the world can access your website. And even if you are a brick-and-mortar business that depends on local foot traffic, most likely, your customers are researching your business online before they come in. And although your business might use other avenues like third-party social media sites (Facebook, Instagram, Twitter, LinkedIn, etc.), email marketing or online advertising to engage with customers, these options can’t replace an actual website. Typically, when using these digital marketing tools, you want to drive customers to your website to make a purchase or learn more about a particular product or service you offer. The limitations of an ad or social media post just can’t deliver the same value. Also, if a customer is not on that particular platform, you’re not visible to them at all. Visibility also gives you the possibility of showing up on search engine results. These days, almost every thought starts with a search. When people need to learn more, they search on search engines like Google, Bing or Yahoo. According to blog.hubspot.com, Google alone controls more than 92% of the search engine market share worldwide and is estimated to process almost 63,000 searches every second (about 5.6 billion searches every day). Having a lot of relevant information on your website is not just a good resource for your customers, it also helps you rank higher in search results. Ranking higher in search results, leads to more customers and ultimately more sales.