What You Should Include on Your Business Website

Media to Include on Your Website

  1. Favicon
  2. Logo
  3. Branding Materials
  4. Team headshots and photos
  5. Product images
  6. Examples of your work
  7. Video Links (company videos, service/product videos, customer testimonials)
  8. Downloadables (eBooks, PDFs, capability statements, press releases)

Information About Your Company

About Page

  1. How and why you started your business
  2. What makes your business unique
  3. Brand values and beliefs
  4. Why your target audience should choose to work with your company
  5. Years of experience

Team Information

  1. Name(s)
  2. Title(s)
  3. Photos of team members and group photos
  4. Social media links (for team members, if applicable)

Contact Information

  1. Business address(es)
  2. Business telephone number
  3. Hours of Operation
  4. Business social media links

Social Proof & Success Indicators

  1. Testimonials, customer success stories
  2. Reviews and ratings
  3. Awards, accomplishments
  4. Trust seals
  5. Certificates
  6. Press Releases, news, recognition
  7. Examples of your work

Information About Your Services

  1. Features
  2. Benefits
  3. Packages
  4. Process
  5. Frequently Asked Questions

Pages to Include on Your Website

  1. Home
  2. About
  3. Services
  4. Blog
  5. Contact
  6. FAQs (Frequently Asked Questions)
  7. Testimonials
  8. Press/News
  9. Sitemap
  10. 404 Page
  11. Pricing
  12. Guarantee
  13. Affiliate Disclosures

Policies to Include on Your Website

  1. Privacy Policy
  2. Terms and Conditions
  3. Cookie Policy
  4. Return Policy
  5. Refund Policy

Features to Include on Your Website

  1. Header
  2. Footer
  3. Call to Actions
  4. Easy navigation (with special entry points)
  5. Content offers
  6. Resource Center
  7. Newsletters
  8. Forms (contact, feedback, surveys)
  9. Search functionality
  10. Copyright information
  11. Deals and promotions
  12. Photo gallery (if applicable)
  13. Keywords
  14. QR code

Advanced Features That Take Your Website to the Next Level

  1. Professional Design & UX
  2. Web hosting
  3. Search Engine Optimization
  4. Analytics
  5. Website Maintenance

More to explore