What a Good Website Should Include

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Table of Contents

Pages to Include on Your Website

  • Home – provides an overview of who your business is, what you do, and the value you provide.
  • About Us – communicates your values and how those values align with a potential customer’s goals.
  • Services – makes it clear to your customers exactly which services your business is offering.
  • Individual Service pages – separate page for each service highlighting features and benefits.
  • Blog – educate customers and provide a catalyst for marketing and social media that drives traffic to your website.
  • Contact
  • FAQs (Frequently Asked Questions)
  • Testimonials
  • Press/News
  • Sitemap
  • 404 Page
  • Pricing
  • Guarantee
  • Affiliate Disclosures

Policies to Include on Your Website

  • Privacy Policy
  • Terms and Conditions
  • Cookie Policy
  • Return Policy
  • Refund Policy

Media to Include on Your Website

  • Favicon
  • Logo
  • Branding Materials
  • Team headshots and photos
  • Product images
  • Examples of your work
  • Video Links (company videos, service/product videos, customer testimonials)
  • Downloadables (eBooks, PDFs, capability statements, press releases)

Features to Include on Your Website

  • Header
  • Footer
  • Call to Actions
  • Easy navigation (with special entry points)
  • Content offers
  • Resource Center
  • Newsletters
  • Forms (contact, feedback, surveys)
  • Search functionality
  • Copyright information
  • Deals and promotions
  • Photo gallery (if applicable)
  • Keywords
  • QR code

Information About Your Company

About Page

  • How and why you started your business
  • What makes your business unique
  • Brand values and beliefs
  • Why your target audience should choose to work with your company
  • Years of experience

Team Information

  • Name(s)
  • Title(s)
  • Photos of team members and group photos
  • Social media links (for team members, if applicable)

Contact Information

  • Business address(es)
  • Business telephone number
  • Hours of Operation
  • Business social media links

Social Proof & Success Indicators

  • Testimonials, customer success stories
  • Reviews and ratings
  • Awards, accomplishments
  • Trust seals
  • Certificates
  • Press Releases, news, recognition
  • Examples of your work

Information About Your Services

  • Features
  • Benefits
  • Packages
  • Process
  • Frequently Asked Questions

Advanced Features That Take Your Website to the Next Level

  • Professional Design & UX
  • Web Hosting
  • Search Engine Optimization
  • Analytics
  • Website Maintenance
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