Pages to Include on Your Website
- Home – provides an overview of who your business is, what you do, and the value you provide.
- About Us – communicates your values and how those values align with a potential customer’s goals.
- Services – makes it clear to your customers exactly which services your business is offering.
- Individual Service pages – separate page for each service highlighting features and benefits.
- Blog – educate customers and provide a catalyst for marketing and social media that drives traffic to your website.
- Contact
- FAQs (Frequently Asked Questions)
- Testimonials
- Press/News
- Sitemap
- 404 Page
- Pricing
- Guarantee
- Affiliate Disclosures
Policies to Include on Your Website
- Privacy Policy
- Terms and Conditions
- Cookie Policy
- Return Policy
- Refund Policy
Media to Include on Your Website
- Favicon
- Logo
- Branding Materials
- Team headshots and photos
- Product images
- Examples of your work
- Video Links (company videos, service/product videos, customer testimonials)
- Downloadables (eBooks, PDFs, capability statements, press releases)
Features to Include on Your Website
- Header
- Footer
- Call to Actions
- Easy navigation (with special entry points)
- Content offers
- Resource Center
- Newsletters
- Forms (contact, feedback, surveys)
- Search functionality
- Copyright information
- Deals and promotions
- Photo gallery (if applicable)
- Keywords
- QR code
Information About Your Company
About Page
- How and why you started your business
- What makes your business unique
- Brand values and beliefs
- Why your target audience should choose to work with your company
- Years of experience
Team Information
- Name(s)
- Title(s)
- Photos of team members and group photos
- Social media links (for team members, if applicable)
Contact Information
- Business address(es)
- Business telephone number
- Hours of Operation
- Business social media links
Social Proof & Success Indicators
- Testimonials, customer success stories
- Reviews and ratings
- Awards, accomplishments
- Trust seals
- Certificates
- Press Releases, news, recognition
- Examples of your work
Information About Your Services
- Features
- Benefits
- Packages
- Process
- Frequently Asked Questions
Advanced Features That Take Your Website to the Next Level
- Professional Design & UX
- Web Hosting
- Search Engine Optimization
- Analytics
- Website Maintenance