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Two-thirds of businesses say brand consistency has contributed up to 10% of revenue growth.
Branding & Identity
80%
- Unified branding and colors
- Logo is responsive
- Logo links to Home page
- Favicon is present
- Custom email address
- Custom domain is used
- Clear hero section
- Social media integration
- Newsletter integration
- Portfolio/Gallery showcased
Your Branding Score
Unified Branding and Colors
Without a consistent look, you're missing the chance to make your brand instantly recognizable to your customers.
Responsive Logo
If your logo doesn't adapt to different devices, you might be losing customers who can't quickly identify your business.
Logo Links to Home Page
Without this, visitors might get frustrated trying to navigate back, reducing the chance they'll stay or come back.
Presence of a Favicon
Not having a small icon in the browser tab makes your site feel less professional and can confuse users with multiple tabs open.
Custom Domain Use
Using a generic domain risks looking amateur, and customers may forget or mistrust your website address.
Email Address with Custom Domain
An email from a generic provider might look spammy or untrustworthy, so you might miss important customer interactions.
Clear Hero Section
Without a clear main message at the top, potential customers might leave because they don’t quickly understand what you offer.
Social Media Integration
Missing this means you're not tapping into the massive audience and trust-building opportunities on social platforms.
Newsletter Integration
Without it, you’re missing a direct way to keep interested customers coming back and making purchases.
Showcased Portfolio/Gallery
If people can't see your past work, you lose the chance to prove how good you are, making it harder to win new customers.
First impressions of websites are 94% related to design.
Design & Layout
100%
- Grid-based layout
- High-quality images and videos
- Web design is simple
- Whitespace used effectively
- Outdated tech is avoided
- Clear font choices
- Font size is at least 16 px
- Text is concise and readable
- Consistent layout and design
Your Branding Score
Grid-Based Layout
Without a grid-based layout, you're missing a chance for visitors to easily navigate and understand your website.
High-Quality Images and Videos
By not using high-quality visuals, you're losing potential customers who judge your business by the clarity and professionalism of your media.
Simple Website Design
If your website isn't simple, you risk confusing visitors, making them leave before discovering what you offer.
Consistent Layout and Design
Without consistent design, visitors might feel lost or unsure, reducing their trust in your business.
Effective Use of Whitespace
Not using whitespace means your site could feel cluttered, overwhelming visitors instead of guiding them.
Avoid Outdated Tech
Using old tech like Flash can prevent some people from accessing your site, cutting off potential customers.
Clear Typography and Fonts
Without clear font choices, visitors might struggle to read and understand your message, decreasing their likelihood to engage.
Font Size
If your text is too small, visitors might have difficulty reading, making them more likely to leave without taking action.
Concise and Readable Text
Wordy or complicated text can turn visitors off; you're missing a chance to communicate effectively with potential customers.
First impressions of websites are 94% related to design.
Content Quality
20%
- Story, values & team displayed
- Content is well-structured
- Common language over jargon
- Individual Service pages
- Content relevant to audience
- Videos are functional
- Blog is updated regularly
- Comments allowed on blog
- Topical authority showcased
- Downloadable resources
Your Branding Score
Audience-Related Content
Without content that resonates with your audience, you're missing a chance to truly connect and engage with potential customers.
Structured and Formatted Content
If your content isn't organized well, you risk confusing visitors and losing their interest quickly.
Functional Videos
When videos don't work on your site, you're losing a powerful tool to capture attention and communicate your message.
Regular Blog Updates
Without frequent blog updates, you're missing out on fresh ways to draw visitors back to your site and position yourself as a current expert.
Comment-Enabled Blog
Not allowing comments on your blog means missing out on valuable feedback and chances to engage with your community.
Topical Authority Content
If your content doesn’t show deep knowledge on a subject, visitors might not see you as the expert you truly are.
Available Downloadable Resources
Without offering resources like PDFs or eBooks, you're missing an opportunity to provide extra value and establish trust.
Detailed About Page & Team
Without sharing your story and team, potential customers may not feel the personal connection that drives trust and loyalty.
Common Language Usage
Using too much industry jargon can alienate visitors; you're missing a chance to speak their language and make them feel understood.
Dedicated Service Pages
Without individual pages for each service, potential clients might not get the detailed info they need to make a purchasing decision.
First impressions of websites are 94% related to design.
User Experience
54%
- Webste is mobile-friendly
- CTAs positioned for visibility
- Process Guide available
- Engaging micro-interactions
- No use of third-party forms
- Multiple contact options
- Accessibility features present
- Map available for directions
- Reviews/feedback encouraged
- Self-service options
- Pop-ups thoughtfully used
Your Branding Score
Website is Mobile-Optimized
If your website doesn't look good on a phone, you're losing customers who prefer to browse and shop using their mobile devices.
CTAs are Well-Positioned
When your call-to-action buttons are hard to find or confusing, you miss the chance to guide visitors to take actions like buying a product or signing up for your newsletter.
Process Guides are Easily Visible
If people can't quickly find guides on how to use your services or buy your products, they'll leave your website and go to a competitor who makes it easier.
Interactive Micro-Elements
Without interactive buttons and elements, your website may seem outdated and less inviting, making it less likely for customers to engage.
ADA-Compliance
If your website isn't accessible to everyone, you're not only breaking the law, but you're also missing out on customers who have disabilities.
Geolocation Features Available
Without geolocation, you're missing the chance to offer location-based promotions or information, which could attract more local customers to your business.
User-Friendly In-House Forms
If your forms are complicated or send people to third-party sites, you'll lose customers who would have otherwise happily provided you with their information.
Reviews and Feedback Encouraged
When you don't let customers review your products or services, you lose out on valuable testimonials and insights that could improve your business and build trust.
Multiple Contact Options
A contact page with limited information means you could miss out on questions or concerns that potential customers have, causing you to lose sales.
Self-Service Options
If your website doesn't help people help themselves through FAQs or tutorials, you'll spend more time and money answering questions instead of focusing on growing your business.
Pop-Up Use
Not using pop-ups to capture emails or offer promotions means you're missing out on an easy way to engage visitors right before they leave your site.
First impressions of websites are 94% related to design.
Navigation & Flow
50%
- Consistent header and footer
- Smooth navigation is present
- No broken links
- Header is visually appealing
- Header has special entry points
- Breadcrumbs aid navigation
- Strategic internal links
- Back to top button used
- Custom 404 error page
- Relevant external links provided
Your Branding Score
Consistent Header and Footer
Without a uniform header and footer on every page, you're losing the chance to make your website feel unified, which can confuse customers.
Smooth Navigation
If your website is hard to get around, people won't stay long, and you're missing out on sales and sign-ups you could have had.
Breadcrumbs Aid Navigation
Without breadcrumbs, customers can get lost in your website like a maze, making it tough for them to find—and buy—what they really want.
Strategic Internal Links
If you don't guide visitors from one page to another inside your site, you're missing the chance to show them more products or services they might want to buy.
Back to Top Button Used
Without a 'Back to Top' button, visitors may get frustrated scrolling long pages and decide to leave before seeing all you offer.
Broken Links/Unnecessary Redirects
Broken links or confusing redirects are like roadblocks that frustrate customers, making them turn around and leave your store without buying anything.
Custom 404 Error Page
A standard 'Page Not Found' message is a missed opportunity to guide lost visitors back to something useful, like your homepage or product list.
Header is Visually Appealing
A cluttered header can overwhelm visitors, and if they can't quickly see what you offer, they're more likely to leave.
Relevant External Links
If you're not linking to other useful information or products, you're missing a chance to show you're an expert who knows what customers might need next.
Header Includes Special Entry Points
Without clear spots for logging in or signing up in your header, you make it harder for customers to do things like track orders or get special deals, so they might just not bother.
First impressions of websites are 94% related to design.
Trust & Compliance
71%
- Website is secured with SSL
- Trust built with social proof
- Clear Privacy Policy is in place
- Terms & Conditions available
- Cookie usage is transparent
- Clear service guarantees
- Shipping Policy, if applicable
- Clear Return Policy, if applicable
- Case Studies available
- Transparent Refund Policy
Your Branding Score
SSL Certificate
Without a secure website, you're losing customers who don't trust you enough to put in their credit card information.
Social Proof
If you don't show reviews or testimonials, you're missing out on sales because people want to hear good things from others before they buy.
Case Studies
No case studies means you lose a chance to show how well your service or product works, so people might go somewhere else.
Privacy Policy
Without a clear Privacy Policy, visitors may worry you're not handling their personal info well, and they'll be less likely to become customers.
Terms & Conditions
If your Terms & Conditions are hard to find or understand, you could lose customers who think you might be hiding something.
Cookie Policy
Not telling people how you use cookies can make them feel spied on, and then they might leave your site.
Service/Product Guarantee
No clear promises about your service mean customers may not think it's worth the risk to try what you're selling.
Shipping Policy
Without clear shipping info, people might abandon their shopping carts because they're worried about extra costs or long waits.
Return Policy
If you don't have a clear return policy, people might not buy in the first place because they're scared they'll be stuck with something they don't like.
Transparent Refund Policy
A hard-to-find or confusing refund policy will make customers think it's too risky to buy from you, costing you sales.
First impressions of websites are 94% related to design.
Digital Commerce
33%
- Streamlined checkout process
- Multiple payment options
- Customer account management
- Advanced Shop search feature
- Upsell and down sell options
- Guest checkout available
- Discounts, coupons or sales
- Cart recovery emails
- Loyalty program(s)
Your Branding Score
Streamlined Checkout Process
Without a smooth and quick checkout, you're losing sales from customers who get frustrated and leave before buying anything.
Multiple Payment Options
If you only accept one way to pay, you're missing out on all the people who prefer to use something else, like PayPal or gift cards.
Advanced Shop Search
Without a smart search bar, customers can't find what they're looking for easily, meaning they'll probably go to a different store instead.
Customer Account Management
If people can't manage their own accounts to track orders and save favorites, they're less likely to come back and shop again.
Upsell and Downsell Options
You're leaving money on the table if you're not suggesting extra products or cheaper alternatives to folks already making a purchase.
Guest Checkout
Some people don't like creating accounts; if you don't offer guest checkout, these customers will just go somewhere else.
Discounts, Coupons, or Sales Offers
Without special deals or savings, customers have no extra reason to choose your store over someone else's.
Cart Recovery Emails
If someone puts items in their cart but leaves, sending them a reminder email can turn a lost sale into extra money for you.
Loyalty Programs and Gifting Options
No rewards or gift options means customers have fewer reasons to keep shopping with you or to tell their friends to check you out.
First impressions of websites are 94% related to design.
Product & Service Display
27%
- Detailed descriptions
- Transparent pricing
- Suggested related products
- High-quality product images
- Product videos
- Clear shipping information
- Access to manuals, if applicable
- Visible stock levels
- Options for bundles
- Integrated review system
- Accurate tax calculations
Your Branding Score
Product Images & Videos
If your website doesn't have clear and high-quality images or videos, you're losing customers who want to see exactly what they're buying before they click "add to cart."
In-Depth Descriptions & Specs
Without detailed descriptions and specs, you make it hard for people to know if your product or service is what they really need.
Transparent Pricing
If your pricing isn't clear, people might think you're hiding extra costs and they'll leave your website to shop somewhere they can get straightforward answers.
Built-In Customer Reviews
Without a way for customers to leave reviews directly on your site, you're missing out on the chance to build trust with new shoppers who rely on those opinions.
Transparent Shipping Info
When people don't know how fast they'll get their stuff or what it'll cost to ship, they might abandon their cart and buy from a competitor who makes that info easy to find.
Related Product Suggestions
If you don't suggest other items that go well with what someone is already buying, you're missing a chance to sell more without the customer having to do extra work.
Bundle & Save Options
Without offering bundled packages of your products or services, you miss an easy opportunity to increase your sales by giving customers a better deal for buying more at once.
Easy-to-Find Manuals and Guides
If customers can't easily find guides or manuals for your products, they may decide it's too much trouble to figure out how to use what you're selling.
Real-Time Stock Levels
When people can't see if an item is in stock, they might not want to risk wasting time placing an order, only to find out later it's not available.
Accurate Tax Info
If your website doesn't calculate taxes correctly during checkout, customers could get frustrated by surprise costs and decide not to complete their purchase.
First impressions of websites are 94% related to design.
Monetization Strategy
33%
- Appointment Scheduling
- Memberships
- Events
- Online Courses
- Affiliate Marketing for others
- Affiliate Marketing for own business
Your Branding Score
Events
Without an events section on your website, you're missing the chance to build a community around your brand and keep customers coming back for special occasions.
Memberships
If you don't offer memberships on your site, you're losing out on a reliable stream of income and a loyal customer base that could be receiving exclusive perks.
Online Courses
By not having online courses, you're skipping an opportunity to establish yourself as an expert in your field and to make extra money teaching what you know.
Appointment Scheduling
Without an appointment scheduling feature, you're making it harder for customers to do business with you, causing you to lose money and them to go somewhere else.
Affiliate Marketing for Others
By not promoting other people's products on your site, you're passing up on easy extra income that doesn't require you to stock or ship anything.
Affiliate Marketing for Own Business
If you don't set up affiliate marketing for your own products, you're ignoring a powerful way to have others sell for you, growing your reach and profits at the same time.
First impressions of websites are 94% related to design.
Lead Generation
20%
- Benefit-Driven Messaging
- Multi-Step Forms
- Lead magnet(s)
- Interactive tools
- Urgency & Scarcity
- Pop-Up Offers
- Sticky Bar
- Sharing encouraged
- Thank you pages
- Addresses objections
Your Branding Score
Lead magnet(s)
Without a lead magnet like a free eBook or coupon, you're letting potential customers leave your site without giving you a way to follow up with them.
Interactive Tools
If your website doesn't have interactive tools like quizzes or surveys, you're missing a fun way to learn about what your customers want and keep them on your site longer.
Urgency & Scarcity
Not using urgency or scarcity tactics like limited-time offers means you're not pushing visitors to make a purchase decision right now, which can lead to lost sales.
Pop-up Offers
Without pop-up offers, you're not grabbing the attention of visitors who are about to leave your site, missing a last chance to turn them into customers.
Sticky Bar
If you don't have a sticky bar that stays at the top or bottom of the screen, you're losing out on a simple way to constantly remind visitors of key offers or info.
Benefit-driven Messaging
Without clear, benefit-driven messaging, you're not convincing visitors why they should buy from you instead of someone else, which means fewer sales.
Multi-step Forms
If you're not using multi-step forms, you're asking visitors to give you too much info at once, which can overwhelm them and make them leave.
Thank You Pages
By not having a 'Thank You' page after someone makes a purchase or signs up, you're losing an opportunity to give them a next step, like sharing your site or buying more.
Addresses Objections
If your website doesn't address common objections or questions people might have, you're letting uncertainty stop visitors from becoming customers.